Marketing and sales

We speak SEO, SEM and SEA

As experts on the legal side of online marketing, we aren’t just familiar with snappy abbreviations; we also understand precisely what they mean. In addition to specialising in trademark and competition law, we offer advice on the legal aspects of search engine optimisation (SEO), search engine marketing (SEM) and search engine advertising (SEA), including white-hat and black-hat methods. In an increasingly tough competitive environment, we assist our clients in using legally certain methods to secure the advantage and defend their rights against attacks by third parties. The areas in which Spirit Legal LLP can advise you include:

  • Verification of the legal certainty of websites, online shops and booking portals
  • Examination of AdWords, social media, email and newsletter campaigns
  • Fulfilment of disclosure and information requirements and compliance with consumer rights
  • Creation of terms of use, general terms and conditions (GTCs), legal notices and privacy policies – including for social networks
  • Dealing with review sites, quality labels and test results
  • Monitoring and protection of trademark rights online
  • Assertion of the client’s own claims and defence against unjustified third-party claims

Spirit Legal LLP advises marketing agencies as well as European and international businesses. We always keep ourselves and our clients up to date regarding developments in online trademark and competition law. Let our specialists secure the campaign you’re planning, examine existing activities or assist you in protecting your rights. We speak your language.

The Leipzig-based law firm Spirit Legal LLP advises domestic and foreign businesses with an international focus. Our core consulting expertise is in the areas of e-commerce, corporate, competition, trademark, IT and data protection law. When it comes to legal matters, our industry experience makes us the ideal specialists for start-ups, travel companies and the hotel industry.

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