With its “Custom Audiences” tool, Facebook promises advertisers to target both existing and potential customers directly. However, the ability of Facebook Custom Audiences to let advertisers reduce wastage when deploying their ads is just one side of the coin. The other is the fact that, ever since it was launched back in 2014, doubts have been raised as to the tool’s compliance with privacy laws, in particular by the Bavarian Data Protection Authority (BayLDA). read more
The Leipzig-based law firm Spirit Legal LLP advises domestic and foreign businesses with an international focus. Our core consulting expertise is in the areas of e-commerce, corporate, competition, trademark, IT and data protection law. When it comes to legal matters, our industry experience makes us the ideal specialists for start-ups, travel companies and the hotel industry.